Black Friday 2025 is right around the corner, and shoppers everywhere are getting ready for one of the biggest retail events of the year. Known for its massive discounts, limited-time offers, and unbeatable promotions, Black Friday has become more than just a shopping day; it has evolved into a holiday tradition for millions of people. Families and individuals look forward to the day after Thanksgiving because it signals the start of the holiday season and provides an opportunity to stock up on gifts, home essentials, and personal items at prices that are hard to find any other time of year. As we step into 2025, the Black Friday experience is expected to be even more exciting, especially for those who shop online. With retailers shifting much of their sales to digital platforms, shoppers can enjoy browsing deals from the comfort of their own homes, avoiding the crowds and long checkout lines that once defined the event. For many, this means taking advantage of early morning online sales, exclusive app promotions, and limited-use promo codes that offer incredible savings across a wide range of categories. Shutterfly, a leading name in personalized gifts and photo products, is at the forefront of this shopping revolution, providing customers with unique opportunities to create customized keepsakes for loved ones while enjoying significant discounts. This is the time of year when you can find deals on everything from holiday cards to wall art, photo books, custom calendars, and much more, allowing you to prepare for the season of giving without breaking your budget.
The appeal of Black Friday lies not only in the savings but also in the ability to plan for meaningful gift-giving. Personalized gifts have become increasingly popular as people look for ways to make their holiday presents more thoughtful and unique. Shutterfly offers endless ways to add a personal touch to every gift, from photo albums that capture family memories to cozy blankets printed with cherished images. Black Friday gives you the chance to order these items at a fraction of their regular price, making it easier to create memorable experiences for your loved ones. Another reason Black Friday continues to be a highly anticipated event is the sense of urgency and exclusivity that comes with it. Many deals are time-sensitive, which encourages shoppers to act quickly and snag the best bargains before they sell out. This creates an exciting atmosphere where every discount feels like a special win, especially when you manage to combine multiple promo codes for maximum savings. With so many shoppers participating each year, retailers are motivated to offer even better discounts, creating a cycle of value and anticipation that grows with each passing holiday season.
Black Friday 2025 is not just about buying more but about buying smarter. For those who love to be organized, it provides the perfect opportunity to complete holiday shopping early, ensuring that gifts are ordered, shipped, and delivered well before December’s rush. This can relieve a lot of stress and allow more time to enjoy the holiday season with family and friends. Instead of scrambling at the last minute, you can take advantage of deals in November, cross names off your gift list, and know that you’ve gotten the best possible price on each item. Shutterfly’s wide selection of personalized products makes it easy to find gifts that fit every recipient’s personality and style. Whether you are shopping for parents, children, grandparents, or friends, you can customize each item with photos, meaningful text, and designs that make the present feel one-of-a-kind. This combination of convenience, creativity, and affordability is why Shutterfly remains a go-to destination for shoppers during Black Friday.
This year, shoppers can expect even earlier access to deals. Many retailers, including Shutterfly, are known to start their promotions in the days leading up to Black Friday, giving loyal customers a head start on the best savings. These pre-Black Friday sales can be an excellent way to get a feel for what will be discounted and start placing orders before items go out of stock. Some of the most popular products, such as custom photo ornaments, canvas prints, and holiday cards, tend to sell quickly as more people take advantage of personalization options for the holidays. Planning your purchases ahead of time is essential to making the most of these opportunities. By creating your projects in advance, uploading your photos, and saving them in your account, you can be ready to check out the moment a deal goes live. This strategy allows you to maximize your savings without feeling rushed or pressured during the busy sale period.
Black Friday is also a time to think beyond traditional holiday gifts. While it’s a great opportunity to purchase presents for family and friends, it’s also the perfect moment to invest in items for yourself or your home. Many shoppers use this time to order prints for their family photo albums, refresh their home décor with new wall art, or create calendars for the upcoming year. Because Shutterfly offers deep discounts on these products, you can indulge in high-quality, custom-made items that you might not otherwise prioritize outside of a sale period. The convenience of online shopping adds to the appeal, allowing you to place orders at any time of day, from any device, without leaving the house.
As Black Friday has expanded beyond a single day to include Cyber Monday and even entire weeks of discounts, shoppers now have more time than ever to secure great deals. This extended sales window is ideal for anyone who wants to compare prices, explore various personalization options, and carefully plan their purchases. Shutterfly’s consistent promotions throughout the season mean that there is always a chance to save, whether you are shopping on Black Friday itself or later during Cyber Week. However, the most dramatic savings and exclusive promo codes often appear on Black Friday, making it the best day to finalize your shopping list and take advantage of limited-time offers.
In addition to traditional discounts, Black Friday brings with it a sense of creativity and excitement. For those who enjoy crafting and designing, Shutterfly’s customization tools can turn this shopping event into a fun experience. You can experiment with different layouts, colors, fonts, and design elements to create holiday cards and gifts that reflect your personality. This creative process transforms gift shopping from a chore into an opportunity to express yourself while saving money. It also allows you to produce keepsakes that recipients will cherish for years to come, whether it’s a mug featuring your child’s artwork, a puzzle made from a family portrait, or a photo book documenting a milestone event like a wedding or graduation.
Another important aspect of Black Friday is the ability to spread cheer in meaningful ways. Personalized gifts often have a greater emotional impact than generic store-bought items because they show thought, care, and effort. They can capture memories, celebrate milestones, and strengthen relationships. Shutterfly helps you achieve this by offering a wide range of products that can be customized to fit any occasion. From heartfelt gifts for grandparents to fun surprises for kids, you can find something for everyone. The affordability of these gifts during Black Friday means you can be generous without overspending, allowing you to give more and make the season brighter for the people you care about.
For those who enjoy traditions, Black Friday can also be the beginning of a yearly ritual. Some families make it a point to gather around the computer after Thanksgiving dinner to browse online deals together, sharing ideas for gifts and collaborating on custom projects. This not only makes shopping more enjoyable but also turns it into a shared experience that adds to the holiday memories. Children can be involved in selecting photos for family calendars or designing cards to send to relatives, making the process interactive and memorable. By incorporating Black Friday shopping into your family’s holiday traditions, you create a sense of anticipation each year that goes beyond just finding good deals.
As 2025 continues to emphasize digital convenience, Black Friday shopping is easier and more accessible than ever before. You don’t need to wake up before dawn or wait in long lines to secure the best offers. Instead, you can log in to your favorite websites, browse through promotions, and complete your purchases in just a few clicks. Shutterfly’s platform is designed to be user-friendly, guiding you through each step of the customization process so you can complete your projects efficiently. You can save your work at any point, revisit it later, and check out when you’re ready, ensuring a smooth and stress-free experience. With the right planning and timing, you can make Black Friday 2025 your most productive and enjoyable shopping event yet, securing personalized treasures that will delight both you and your loved ones throughout the holiday season and beyond.
How to Shop Smart and Maximize Your Savings
Shopping smart during Black Friday 2025 means more than simply buying items that are discounted. It means planning, knowing what you want, and using every available opportunity to maximize your savings. Shutterfly offers an array of ways to make sure you are getting the best possible deal on your favorite products. The first step is to create a free account on their website if you do not already have one. Creating an account is beneficial because it allows you to save your projects as you go, track your order history, and receive email notifications about exclusive offers and promo codes. These codes can often be applied directly at checkout and can significantly reduce your total cost. Another major advantage of creating an account is early access to pre-Black Friday promotions. Retailers frequently reward subscribers with early notifications and sneak peeks, so you know which products will be discounted and when the sales will begin. This gives you a head start and helps you prepare before the general public rushes in.
One of the smartest ways to shop during Black Friday is to make your product selections in advance. Many customers find that the most time-consuming part of shopping with Shutterfly is creating and customizing their projects. Uploading photos, designing layouts, and adding finishing touches can take time. If you wait until Black Friday to begin this process, you may feel rushed and overwhelmed as the clock ticks on limited-time deals. Instead, you can upload your photos now, create your projects at a relaxed pace, and save them in your account. Then, once the sale begins, you can simply add your items to the cart, apply your promo codes, and check out quickly before the sale ends. This not only reduces stress but ensures you don’t miss out on discounts because you were still working on designs when the sale window closed.
Shutterfly is known for offering stackable promo codes, which is a unique opportunity for additional savings. Stacking promo codes means that you can apply multiple discounts to a single order when permitted. For example, you might use one code for a percentage-off discount, another code for free shipping, and a third code for a free product. While not all codes are combinable, it is always worth trying to apply multiple offers to see which ones work together. This strategy can dramatically lower your total cost and give you the best possible deal. Be sure to read the details of each promotion carefully because some exclusions may apply, such as on sale items, certain product categories, or shipping options. Keeping track of current promo codes is easy when you sign up for newsletters or check the dedicated promotions page before placing your order.
Timing also plays a key role in saving money during Black Friday. Many retailers, including Shutterfly, release a series of rolling promotions leading up to and during the event. The most aggressive discounts often appear on Black Friday itself, but deals can start as early as the Monday before and run through Cyber Monday and beyond. This extended sale period is often referred to as Cyber Week. Shoppers who keep an eye on daily updates may find special one-day flash sales or limited-quantity doorbusters that are not available at other times. To take advantage of these, it is wise to check the site frequently and be ready to check out quickly before the deal expires. Early morning hours often bring the best availability, especially on popular items such as custom holiday cards and canvas prints.
Another valuable strategy is to download the Shutterfly mobile app. The app not only provides a convenient way to shop on the go but also includes special app-exclusive deals. These offers might include free unlimited 4x6 prints, bonus discounts, or push notifications alerting you to limited-time promotions. The app is also ideal for quickly uploading photos directly from your phone, making it easier to create projects without transferring images to a computer first. If you are someone who takes most of your photos on a smartphone, this is a huge time-saver and allows you to capture your favorite memories and turn them into gifts in just a few taps.
Shipping costs can sometimes eat into your savings, which is why it’s important to look for free shipping promo codes during Black Friday. Shutterfly frequently offers free shipping on orders over a certain amount, often $39 or more. This can be combined with other discounts in many cases, so you save on both the products and the delivery fees. If you want to avoid shipping charges entirely and receive your order faster, you can also choose to pick up prints and certain products from local partner stores such as Walgreens or CVS. This is an excellent option if you are in a hurry or want to avoid potential shipping delays during the busy holiday season. You can order online, select a local store for pickup, and have your prints ready in as little as an hour in many cases.
Creating a shopping budget before Black Friday is also an effective way to shop smart. With so many deals available, it can be tempting to add everything to your cart and spend more than planned. By setting a budget ahead of time, you can prioritize the items that matter most to you and avoid impulse purchases. A great way to stay within budget is to create a wish list of products you want to buy. Shutterfly allows you to save projects and favorite items in your account so that you have them ready when the sale begins. This keeps your focus on the items you really need and prevents overspending on products that might not have been on your radar initially.
Understanding product quality and value is another key to shopping wisely. Personalized gifts are highly meaningful, but they should also be durable and well-made. Shutterfly is known for its high-quality printing, vivid colors, and long-lasting materials. However, it’s always good to read product descriptions carefully and check reviews to make sure the item you are buying fits your expectations. This is especially important for large-format items like canvas prints or framed wall art, where resolution and finish can make a big difference in the final product. Taking the time to review your project before placing an order can save you from mistakes such as blurry images or incorrect text.
If you are shopping for gifts for multiple people, consider placing one large order instead of several smaller ones. Larger orders are more likely to qualify for free shipping and additional discounts, and it is easier to apply promo codes to a single transaction. Additionally, consolidating your order helps ensure that all your gifts arrive around the same time, making it easier to wrap and deliver them before the holidays. Shutterfly often runs promotions that reward higher order totals with bigger discounts, so you may save more per item when you order in bulk.
Another aspect of shopping smart is thinking about the future. Black Friday is not just for holiday shopping. It is also the perfect opportunity to order products you know you will need in the coming months. For example, you can create photo calendars for the upcoming year, order prints for scrapbooking projects, or design personalized stationery for events such as birthdays, weddings, or graduations. By purchasing these items in advance, you take advantage of the deep discounts offered during Black Friday and save money compared to buying them later at full price. This proactive approach can also help you stay organized and prepared for special occasions throughout the year.
For those who are concerned about environmental impact, Shutterfly offers eco-friendly options on some products, such as sustainably sourced paper for cards and recycled materials for certain home décor items. Shopping during Black Friday allows you to choose these environmentally conscious options without paying a premium price. This way, you can feel good about both your savings and your contribution to sustainability.
Lastly, take advantage of customer service and support during Black Friday. Shutterfly’s website offers live chat and help pages to answer questions about products, promo codes, and order tracking. If you encounter any issues while applying promo codes or customizing your projects, you can quickly reach out to support for assistance. This ensures that you get the best deal and that your projects turn out exactly as you envision them.
Top Categories to Shop and Creative Gift Ideas
When preparing for Black Friday 2025, one of the best strategies is to know which product categories you want to focus on. Shutterfly offers a huge selection of customizable items that can make holiday gift-giving both meaningful and personal. Instead of scrambling at the last minute to figure out what to buy, take a few minutes to plan your shopping list. This ensures that when the sales go live, you can quickly grab your items, apply promo codes, and secure your savings before deals expire.
Holiday cards are one of the most popular items to purchase during Black Friday sales, and for good reason. Sending cards is a timeless way to stay connected with family and friends, and personalized designs help make your message even more special. Shutterfly allows you to choose from hundreds of card templates, including traditional flat cards, folded cards, tri-fold designs, and elegant foil-stamped options. You can upload your own photos, adjust colors to match your theme, and include custom greetings. Black Friday is the perfect time to order these cards because you not only save money but also get ahead of the holiday rush. Ordering early means you have plenty of time to address and send them out before the season gets too busy.
Photo books are another must-shop category during Black Friday. These make excellent gifts for parents, grandparents, or even for yourself as a way to document a special year. With Shutterfly’s intuitive design tools, you can create a professional-looking photo album filled with your favorite memories. Options include hardcover, softcover, layflat pages, premium leather or linen covers, and dozens of design themes. You can even let the site auto-arrange your photos if you are short on time. Black Friday discounts often make photo books significantly more affordable, allowing you to create multiple books for various loved ones without breaking your budget.
Wall art and home décor products are also top sellers during the holiday season. Shutterfly offers canvas prints, metal prints, framed art, posters, photo tiles, and more. These items are perfect for turning a special photo into a statement piece for a home. Imagine giving your parents a canvas print of a family portrait or surprising your partner with a framed photo of a meaningful place you visited together. Black Friday is one of the best times to buy these larger items because the discounts are often steep, and free shipping offers can help offset the cost of shipping large, heavy items.
Personalized gifts are another highlight of Shutterfly’s Black Friday sale. Custom mugs, blankets, pillows, calendars, phone cases, and tote bags are just a few examples of items you can create with your photos, favorite quotes, or even original artwork. Personalized gifts show thoughtfulness because they are tailored to the recipient’s personality and interests. For example, you can design a cozy fleece blanket with photos from a family trip, or a custom mug with an inside joke that will make a friend smile every morning. These items are practical yet meaningful, and they stand out from generic store-bought gifts.
If you are shopping for kids, Shutterfly offers products designed specifically for them, such as personalized puzzles, storybooks, lunch boxes, and growth charts. These gifts can make children feel extra special because they see their name or picture featured on the item. Imagine a child receiving a storybook where they are the main character or a puzzle that features a favorite family photo. These thoughtful gifts become keepsakes that are treasured for years.
Calendars are another fantastic product category to shop during Black Friday. Personalized calendars allow you to add photos for each month, mark special dates like birthdays or anniversaries, and create a gift that is both functional and sentimental. Grandparents love receiving custom calendars featuring photos of their grandchildren, and parents can use them to stay organized while enjoying family memories throughout the year. With discounts applied, you can create multiple calendars for different family members at a fraction of the usual cost.
When shopping these categories, it’s helpful to consider who you are buying for and what will make the biggest impact. A successful Black Friday shopping plan is not just about grabbing random discounted items but about choosing gifts that will genuinely delight the recipient. For example, if you have a friend who loves home décor, a framed art print of a meaningful place or a personalized pillow might be the perfect choice. For a coworker, a custom mug with a motivational quote can brighten their workday. For parents, a family photo book or wall calendar can bring smiles every day.
Another smart approach is to combine items into a themed gift bundle. For instance, you could create a cozy gift set by pairing a personalized blanket with a matching mug and a custom photo coaster set. Or you could create a memory box that includes a small photo book, a set of prints, and a few personalized magnets. Bundling gifts not only makes them look more impressive but also saves you money when you take advantage of Black Friday discounts across multiple product categories.
It’s also worth considering milestone gifts that go beyond the holiday season. Black Friday is the perfect time to prepare for upcoming birthdays, weddings, graduations, or anniversaries. You can create wedding albums, engagement photo prints, graduation announcements, or baby milestone books at a discount and store them until the event arrives. This proactive approach helps you stay ahead of schedule and saves you from paying full price later.
For businesses and professionals, Black Friday is a great time to order branded products such as business cards, marketing materials, and custom stationery. These items often qualify for the same discounts as consumer products, making it cost-effective to stock up for the coming year. If you run a small business, you can even order branded calendars or promotional gifts to send to your clients as a thank-you gesture during the holiday season.
Another important tip is to think creatively about how you use your photos and designs. Shutterfly’s tools allow you to upload not just pictures but also digital artwork, scanned handwritten notes, and custom graphics. This means you can create unique products that reflect your personal style. You could turn a child’s drawing into a printed canvas for the playroom, convert your favorite quote into a wall print, or design a recipe book using family recipes and photos. These types of projects make your Black Friday purchases even more meaningful because they transform ordinary moments into extraordinary keepsakes.
It is also helpful to keep in mind that personalization does not have to be limited to photos. You can customize products with monograms, initials, or text that represents a special memory. For example, you might engrave a date on a photo frame to commemorate an anniversary or add a family name to a doormat for a welcoming holiday gift. Text-based personalization is just as powerful as photo-based customization and often works better for recipients who value simplicity and minimalism.
During Black Friday, it is common for the most popular items to sell quickly, so act fast once you see a good deal. Have a backup plan in case your preferred design or size sells out. Fortunately, Shutterfly frequently restocks templates and offers similar alternatives, so you can usually find a comparable option if needed.
Finally, think about presentation when giving your gifts. The way a gift is packaged can make it feel even more special. You can order personalized gift tags, wrapping paper, or stickers to complete the presentation. These small touches add to the overall experience and make your gift stand out among others. Black Friday discounts often apply to these accessories as well, so it’s a good time to stock up.
Shopping Timelines, Promo Code Strategies, and Final Tips
Black Friday is one of the most exciting shopping events of the year, and timing plays an important role in getting the best deals. While it is true that Shutterfly operates entirely online and does not have physical store hours, there are still ideal times to shop if you want to maximize your savings. Deals typically begin just after midnight on Black Friday, with some early-access promotions going live on Thanksgiving evening. If you are serious about snagging the best prices, it is wise to log into your account the night before, load your projects into your cart, and be ready to apply promo codes as soon as the discounts go live.
Cyber Monday also offers incredible deals, often just as good as or better than Black Friday, so don’t worry if you miss the first wave of sales. In fact, many shoppers choose to wait until Cyber Monday to make purchases because additional categories sometimes go on sale, or shipping discounts are reintroduced for one day only. For the most organized shoppers, it can be beneficial to compare Black Friday and Cyber Monday promotions and decide which day gives you the better overall value.
Another advantage of online shopping is that you do not have to rush to beat store crowds or wait in line. This allows you to focus on quality rather than speed. Take a few minutes to preview your designs, double-check spelling on personalized items, and make sure your photos are high-resolution before placing the order. Rushing through the checkout process could lead to mistakes that you notice only after the order is printed. Because personalized products cannot always be returned, taking your time ensures you get exactly what you envisioned.
One of the most powerful tools during Black Friday shopping is the ability to stack promo codes. Shutterfly is known for allowing customers to combine multiple offers on a single order, which means you can save on several levels. For example, you might apply one promo code for a percentage discount on your entire order, another code for free shipping, and a third code for a bonus product such as free prints or a free calendar. This approach is one of the easiest ways to maximize your order value.
To make the most of promo code stacking, gather as many active codes as possible before the sale begins. Codes can be found on the homepage, in email newsletters, or on the special offers page. Sometimes, there are limited-time codes released on social media or via push notifications in the mobile app, so make sure you are connected through all available channels. Keep a list of the codes you find and test them one by one at checkout to see which combinations are accepted. Even if some do not work together, you may be able to swap them out until you find the best deal.
It is also helpful to understand the difference between sitewide promotions and category-specific offers. Sitewide offers usually apply to almost every product but may exclude shipping or premium upgrades. Category-specific offers, such as “50% off photo books” or “buy one, get one free mugs,” may provide bigger savings for those particular items. If you are buying multiple types of products, you can sometimes split your order into two separate transactions — one to use the category-specific discount and another to apply a general sitewide code. This ensures you are always using the most efficient savings method.
Free shipping offers are another area where planning can make a big difference. Many shoppers try to reach the free shipping threshold by adding small, useful items to their cart. For example, if you are just below the minimum spend, consider adding a set of photo prints or a keychain. These items are inexpensive but help push your order over the threshold so you can save on shipping costs, which can otherwise be significant for large or heavy products.
Another way to save is to prepare your projects ahead of time and keep them saved in your account. By doing this, you are ready to order as soon as you see a good deal, and you do not waste time designing during the short promotional window. You can even create multiple versions of a product, such as two different holiday card designs, and wait to see which template goes on sale before checking out. This flexibility allows you to shop strategically without feeling rushed.
In addition to preparing projects, take advantage of unlimited free photo storage offered through the app. This is especially useful if you plan to create multiple products throughout the season. Uploading your photos in advance means they are organized and ready to use when you sit down to create your gifts. Sorting through photos can take a surprisingly long time, so getting that step out of the way early is a smart move.
For last-minute shoppers, Black Friday deals often extend through the weekend and into Cyber Monday, which gives you a second chance to grab discounts if you miss the first day. However, shipping deadlines are a major consideration if you want your gifts to arrive in time for the holidays. Standard shipping can take longer during the busy season, so check the posted order-by dates and consider expedited shipping if necessary. It is always better to order a bit earlier so you do not risk missing your delivery window.
When it comes to troubleshooting, it is common for websites to experience heavy traffic during Black Friday. If you encounter a slow checkout process, try refreshing your page, switching to the mobile app, or placing your order during off-peak hours, such as early morning or late at night. Saving your cart before you start can also prevent you from losing your work if the site temporarily slows down.
Another frequently asked question is whether products run out of stock during Black Friday sales. Since Shutterfly prints on demand, most products do not technically sell out. However, certain seasonal designs, premium paper options, or special finishes may become unavailable if they are in high demand. To avoid disappointment, try to finalize your design and order early in the promotion.
Many shoppers also wonder if it is better to buy during Black Friday or wait until closer to Christmas. While there are sometimes last-minute flash sales, Black Friday is usually when the steepest discounts are offered across the widest range of categories. By shopping early, you also give yourself more time to receive, inspect, and wrap your gifts. This reduces stress and allows you to enjoy the holiday season without last-minute panic.
For those who like to gift experiences rather than physical products, you can still make use of Black Friday discounts by creating gift certificates or IOUs paired with personalized items. For example, if you are planning a family trip next year, create a photo calendar featuring pictures of the destination and present it as a gift to build excitement. Or pair a custom luggage tag with the promise of a weekend getaway. These creative approaches make even future experiences feel tangible and exciting.
One final tip is to make use of order tracking and notifications so you always know where your items are in the delivery process. The holidays can be a busy time for carriers, and delays are not uncommon. Keeping an eye on your package status allows you to plan accordingly and contact customer support early if there are any issues.
The most important thing to remember is that Black Friday shopping should be enjoyable, not stressful. Planning, stacking your promo codes, and shopping early help take the pressure off so you can focus on creating beautiful, meaningful gifts. Personalized products are special because they capture moments, tell stories, and create lasting memories — and Black Friday allows you to bring those memories to life at an affordable price.
Conclusion
Black Friday 2025 is more than just a day to shop—it is the perfect opportunity to turn your holiday gift list into something truly special without overspending. By taking the time to prepare your projects ahead of the sale, gathering the best promo codes, and strategically stacking your savings, you can transform meaningful moments into beautiful keepsakes for friends and family. Whether you are designing custom holiday cards, building a photo book full of memories, or selecting personalized home décor, every item you create tells a story and brings joy to the people who matter most.
Shopping online means you can avoid the rush, compare deals at your own pace, and focus on quality without sacrificing savings. Take advantage of early access offers, extended Cyber Monday promotions, and free shipping opportunities to make your budget stretch further. The key is to shop with intention and plan so you can enjoy the season stress-free.
With Shutterfly’s wide range of personalized gifts, there is something for everyone on your list, and Black Friday 2025 is the ideal time to bring your ideas to life. Celebrate this holiday season by giving thoughtful gifts that will be cherished for years.
