Alexandrea Garza: Inspiring Creativity and Lifestyle as a Wallpics Ambassador

Alexandrea Garza, often known simply as Alex Garza, is an American YouTuber, licensed cosmetologist, and beauty influencer who has successfully turned her passion for cosmetics, fashion, and lifestyle into a thriving digital career. Over the years, she has gained recognition not only for her expertise in makeup and beauty tutorials but also for her approachable personality, relatable content, and ability to connect with her audience in an authentic way. Her journey from working behind the counter at renowned beauty brands to building her own community on YouTube and Instagram is an inspiring story of determination, creativity, and consistency.

In recent years, Alexandrea has expanded her influence beyond traditional beauty content by partnering with Wallpics, a platform that allows individuals to create personalized wall art using their own photos and memories. As a Wallpics ambassador, she has been able to merge her love for creativity, design, and lifestyle with a product that resonates deeply with her audience. This collaboration highlights not just her evolution as a digital creator but also her role in inspiring her followers to see home décor as an extension of personal expression.

This article takes an in-depth look at Alexandrea Garza’s journey, from her early life and education to her professional beginnings, the launch of her YouTube channel, her rise as a content creator, and her meaningful collaboration with Wallpics. By exploring each stage of her life and career, we gain insight into why she is not only a respected beauty expert but also an influential lifestyle ambassador whose work continues to inspire millions.

Early Life and Background

Alexandrea Garza was born in Tennessee, United States, into a family that would later move to Michigan. From a young age, she showed an interest in creativity, particularly in beauty and styling. Her natural inclination toward fashion and cosmetics would go on to shape the rest of her life. She grew up in a Catholic environment, attending a Catholic school where she completed her K–12 education. This early upbringing provided her with discipline and structure while also allowing her to explore her artistic side outside the classroom.

Unlike many young people who discover their passions later in life, Alexandrea’s interest in beauty and makeup was present from her teenage years. She would experiment with different looks, practice new styles, and stay up to date with the latest beauty trends. Friends and classmates often turned to her for advice on hair, makeup, and styling tips, which gave her confidence in her skills. These early experiences planted the seeds for her future career, even though at the time she might not have realized just how big a role beauty and lifestyle would play in her professional life.

As her family moved to Michigan, Alexandrea found new opportunities to pursue her goals. After completing her high school education, she decided to follow her passion more seriously by enrolling in a cosmetology program. Her decision to attend cosmetology school was a pivotal moment in her life. Unlike many who take traditional academic routes, she was determined to specialize in beauty and cosmetics, ensuring that she would gain the technical knowledge and professional credibility needed to build a career in the field.

Education in Cosmetology

Alexandrea Garza attended cosmetology school, where she immersed herself in the study of beauty, skincare, haircare, and makeup application. Cosmetology schools are known for providing students with hands-on training, which was ideal for someone like Alexandrea who thrived in creative and practical environments. She not only learned the science behind cosmetics but also developed a deep understanding of techniques, product formulations, and customer service.

Her education allowed her to sharpen her natural talents and transform them into professional skills. She learned how to approach beauty as both an art and a science, understanding the importance of skin tones, product ingredients, and application methods. For Alexandrea, this was more than just training; it was the foundation upon which she would build her entire career.

During this period, she became increasingly passionate about makeup artistry and the process of creating looks that could enhance someone’s confidence. This passion extended beyond personal use—she wanted to help others feel beautiful and empowered through the power of cosmetics. That desire to share her expertise with others would later become the driving force behind her success as a YouTuber and influencer.

Early Career in the Beauty Industry

After graduating from cosmetology school, Alexandrea quickly entered the professional beauty industry. Her first notable role was as a prestige manager at Ulta Beauty, one of the largest and most well-known cosmetic retailers in the world. Working at Ulta Beauty exposed her to a wide range of products, brands, and customer interactions. As a prestige manager, she was responsible for overseeing high-end beauty product sales, managing staff, and ensuring customers had a premium shopping experience.

This role gave Alexandrea hands-on experience in the retail side of the beauty industry. She learned how to identify customer needs, recommend the right products, and stay updated on new launches. It also helped her build a strong understanding of the business side of beauty—how products are marketed, how trends shift, and how customer behavior influences the industry.

Later, Alexandrea joined Benefit Cosmetics as an Arch Expert, a role that specialized in eyebrow shaping, grooming, and consultation. Benefit Cosmetics is a brand widely recognized for its eyebrow products and services, making this a perfect fit for her growing expertise. As an Arch Expert, she provided personalized services to clients, helping them enhance their appearance with perfectly shaped brows. This position not only refined her skills in detailed beauty work but also allowed her to connect with clients on a personal level, building relationships based on trust and confidence.

While Alexandrea enjoyed working at both Ulta Beauty and Benefit Cosmetics, she felt a strong desire to share her knowledge and creativity with a wider audience. These roles gave her professional credibility, but her ambition extended beyond the walls of a retail store. She wanted to teach, inspire, and reach people across the globe. That’s when the idea of creating her own YouTube channel became a reality.

The Birth of a YouTube Channel

In 2010, Alexandrea Garza launched her YouTube channel, marking the beginning of a new chapter in her career. At the time, YouTube was becoming a popular platform for creators, particularly in the beauty and lifestyle niche. However, competition was already growing, with many influencers posting tutorials and product reviews. Alexandrea knew she had to differentiate herself by focusing on authenticity, relatability, and expertise.

Her earliest videos featured simple makeup tutorials, product recommendations, and styling tips. Unlike highly polished productions, her content felt approachable and down-to-earth, which immediately resonated with viewers. She didn’t try to present herself as untouchable or overly glamorous; instead, she created content that her followers could relate to and replicate in their own lives.

As her channel grew, Alexandrea began diversifying her content. She included videos about skincare routines, seasonal fashion, favorite product roundups, and even personal vlogs where she shared aspects of her daily life. This variety helped her appeal to a broader audience while still staying true to her core focus on beauty.

One of the key factors in her success was her ability to build trust with her viewers. She recommended products that she genuinely used and believed in, which helped establish her credibility. As more people discovered her videos, her subscriber count steadily increased. Eventually, she built a community of more than 749,000 subscribers on YouTube, making her one of the more recognized figures in the beauty influencer space.

The Rise of Alexandrea Garza on Social Media

In addition to YouTube, Alexandrea expanded her presence on other social media platforms. Instagram became her second major outlet, where she shared photos of makeup looks, fashion inspiration, and glimpses into her personal life. With over 280,000 followers on Instagram, she established herself as both a beauty and lifestyle influencer. Her Instagram content complemented her YouTube channel, giving followers more frequent updates and behind-the-scenes moments.

She also maintained a presence on Twitter, where she engaged in conversations with fans and shared quick updates. Though her following on Twitter was smaller compared to YouTube and Instagram, it still reflected her ability to connect with her audience across different platforms. Collectively, her social media presence gave her a reach that extended well beyond traditional beauty counters, making her a recognized personality in the digital age.

Connection to Wallpics

As Alexandrea’s career evolved, she began collaborating with brands that aligned with her personal style and values. One of the most significant collaborations was with Wallpics, a brand that offers customizable wall art solutions. Wallpics allows users to transform their own photos into decorative wall tiles that can be easily arranged, removed, and repositioned without damaging surfaces.

For Alexandrea, this collaboration was a natural extension of her creativity. Just as makeup allows people to express themselves through personal style, Wallpics gives individuals the opportunity to express themselves through home décor. As a Wallpics ambassador, Alexandrea showcased how easy it is to personalize living spaces with meaningful memories and stylish designs.

Her partnership with Wallpics highlighted her versatility as an influencer. She was no longer limited to beauty tutorials; she was now expanding into lifestyle and interior inspiration. This move not only diversified her content but also allowed her to connect with her audience on another level. Fans who admired her sense of style in fashion and beauty could now see how she applied the same creativity to her home environment.

By demonstrating how Wallpics products could be incorporated into everyday life, Alexandrea inspired her followers to view their living spaces as reflections of their identities. Whether it was decorating a cozy corner with travel photos or adding a personal touch to a family room, she showed how Wallpics could help create meaningful atmospheres in any home.

Content Creation Style and Authenticity

One of the defining qualities of Alexandrea Garza as a content creator is her ability to remain authentic while producing high-quality material. In the world of digital influencers, where curated perfection often dominates feeds, Alexandrea stands out by balancing polish with relatability. She does not present her life as unattainable but rather as approachable and inspiring. This balance is a major reason behind her loyal fan base.

Her YouTube videos typically combine professional-level knowledge with a casual, conversational tone. She speaks to her audience as if they were friends, explaining each step of a makeup look or sharing why a certain product has become her favorite. This makes viewers feel personally connected to her, rather than being passive consumers of content.

Her editing style is also worth noting. While she ensures her videos are clean and easy to follow, she avoids overproduction. The result is a natural viewing experience that reflects her real-life personality. This genuine approach fosters trust, and in an industry where recommendations drive product sales, trust is the most valuable asset an influencer can have.

Collaborations with Other Creators and Brands

As her channel grew, Alexandrea began collaborating with fellow YouTubers and influencers. These collaborations allowed her to reach new audiences while also showing a different side of her personality. Working with creators such as Cicily Boone gave her the opportunity to create joint content that blended different styles and expertise. These collaborations often featured challenges, Q&A sessions, and co-created tutorials, which added variety to her content and entertained her viewers.

Beyond other YouTubers, Alexandrea also began collaborating with brands. Initially, these collaborations focused on beauty products, as that was her core area of expertise. However, as her influence expanded, she started working with lifestyle and home décor brands as well. These brand partnerships were carefully chosen to align with her personal style and the interests of her audience.

Among her most notable brand partnerships was her role as a Wallpics ambassador. While many beauty influencers limit themselves to makeup and fashion, Alexandrea broadened her horizons by embracing lifestyle and home design. This was not just a business move but also a reflection of her evolving personal interests as she built a home and family with her husband.

The Growth of Her Audience

Building an audience of nearly three-quarters of a million YouTube subscribers and hundreds of thousands of Instagram followers is no small feat. Alexandrea’s audience growth was not the result of overnight success but rather the product of consistent effort and strategic content creation.

In her early days on YouTube, she posted regularly, ensuring that her subscribers always had fresh content to look forward to. Consistency is a critical factor in audience growth, as viewers are more likely to remain engaged when they know their favorite creators will continue producing content. Alexandrea’s dedication to maintaining this consistency played a large role in building her following.

Her approachable teaching style also contributed to audience retention. Viewers appreciated that her tutorials were easy to understand and replicate. Instead of overwhelming her audience with technical jargon or complex looks, she broke down each step in a way that anyone could follow. This inclusivity made her content accessible to beginners while still appealing to more experienced beauty enthusiasts.

Additionally, her willingness to share personal aspects of her life created a stronger bond with her followers. By including lifestyle vlogs alongside beauty tutorials, Alexandrea showed viewers the person behind the makeup. This transparency and authenticity encouraged viewers to stay connected, not just for beauty tips but also for a sense of community.

The ALEXandMICHAEL Channel

In addition to her own channel, Alexandrea collaborates with her husband, Michael, on their joint YouTube channel called ALEXandMICHAEL. This channel showcases a different side of their lives, focusing more on their relationship, family experiences, and lifestyle content. With over 170,000 subscribers, the channel has its own loyal audience that enjoys watching the couple’s dynamic.

On ALEXandMICHAEL, the couple shares everything from travel vlogs to personal milestones. One of the most memorable uploads on this channel was their wedding video, which allowed fans to witness one of the most important days of their lives. The authenticity and openness of their shared content further strengthened their connection with their audience, as viewers felt included in their journey as a couple.

This joint venture also illustrates how Alexandrea has expanded her content beyond beauty to include lifestyle, family, and home décor. The ALEXandMICHAEL channel complements her primary YouTube presence by diversifying her content and showing that her life extends well beyond makeup tutorials. For her followers, this means they can connect with her on multiple levels, whether they’re interested in beauty, relationships, or lifestyle inspiration.

Transition to Lifestyle Branding

As Alexandrea’s personal life evolved, so did her brand. While beauty remains at the core of her content, she gradually expanded into lifestyle branding. This transition was both natural and strategic. As she married, built a home, and started a family, her audience grew alongside her. Many of her followers were going through similar life stages, and her lifestyle content provided them with relatable inspiration.

Her brand now includes a mix of beauty, fashion, home décor, and family life. This multifaceted approach ensures that she appeals to a broader audience while still maintaining her identity as a beauty expert. By sharing aspects of her personal life, she demonstrates how beauty and lifestyle intersect, showing her followers how they can incorporate style into every part of their lives.

This evolution is also reflected in her partnerships with brands like Wallpics. By embracing lifestyle products, she demonstrates that her influence extends beyond makeup brushes and eyeshadow palettes. Instead, she positions herself as a lifestyle ambassador who can inspire her audience in multiple areas of life.

Role as a Wallpics Ambassador

Alexandrea Garza’s collaboration with Wallpics is one of the most significant milestones in her career as a lifestyle influencer. Wallpics offers customizable wall art tiles that allow people to turn personal photos into decorative pieces. These tiles are easy to install, remove, and reposition, making them an ideal choice for modern living spaces.

As a Wallpics ambassador, Alexandrea uses her platform to showcase the versatility and creativity of the product. She demonstrates how Wallpics can be used to transform blank walls into personalized art displays. Whether it’s showcasing family photos, travel memories, or inspirational designs, Wallpics allows individuals to make their spaces unique and meaningful.

Alexandrea’s partnership with Wallpics resonates with her audience because it aligns with her brand values. Just as she encourages her followers to express themselves through makeup and fashion, she now inspires them to express themselves through home décor. Her ability to integrate Wallpics into her lifestyle content demonstrates the product’s practicality and appeal.

Through tutorials, demonstrations, and personal examples, Alexandrea shows her followers how Wallpics can be part of everyday living. For example, she might showcase a gallery wall in her home featuring photos from her travels or highlight how easy it is to change the layout when she wants to refresh her décor. This practical and relatable approach makes Wallpics appealing to her audience, who trust her recommendations and value her creativity.

The Power of Personalization

One of the reasons Alexandrea’s role as a Wallpics ambassador is so impactful is that personalization is a powerful trend in modern design. Today’s consumers are not just looking for mass-produced décor items; they want products that reflect their personalities, memories, and values. Wallpics caters to this desire by offering customizable art that can evolve with a person’s life.

Alexandrea emphasizes this personalization in her content. By using her own photos and memories, she shows her followers that Wallpics is more than just decoration—it’s a way to tell their stories. This aligns perfectly with her personal brand, which is built on authenticity, relatability, and meaningful connections.

Her influence helps position Wallpics as not only a product but also an experience. Through her ambassador role, she demonstrates that creating a home is not just about filling a space with objects; it’s about filling it with meaning. This message resonates deeply with her audience, who look to her for guidance in both beauty and lifestyle decisions.

Influence on Fans and Followers

Alexandrea Garza’s ability to connect with her followers has been central to her success as a digital creator. Unlike traditional celebrities, whose fame often creates distance from their audience, Alexandrea’s influence is built on relatability. Fans see her as someone who is approachable, friendly, and trustworthy. This perception makes her recommendations more valuable and impactful.

For many followers, Alexandrea is not just a source of beauty and lifestyle tips but also a role model. They admire her career progression, her dedication to her passions, and her ability to maintain authenticity while working in an industry that often prioritizes image over substance. Teenagers and young adults, who make up a significant portion of her audience, find inspiration in her journey from cosmetology school to becoming a respected YouTuber and ambassador for global brands.

What makes her influence unique is the way she blends expertise with accessibility. She is a licensed cosmetologist and professional makeup artist, so her advice carries credibility. At the same time, she presents her tips in a way that anyone can follow. This combination of knowledge and simplicity creates a strong sense of trust among her fans.

Conclusion: 

Alexandrea Garza’s journey from a passionate beauty enthusiast in Michigan to an influential lifestyle creator and Wallpics ambassador is a powerful reflection of how digital voices can shape industries, communities, and personal lives. Her evolution demonstrates that success in the modern digital age is not just about expertise but also about authenticity, consistency, and the ability to connect with people on a human level.

As a beauty expert, Alexandrea built her foundation on trust and credibility. Her years of training as a licensed cosmetologist gave her the professional background to guide others in the world of makeup and fashion. But what set her apart was her decision to share that knowledge openly, creating tutorials and tips that felt approachable rather than intimidating. This openness fostered a loyal community, and over time, her YouTube channel became more than just a source of beauty advice—it became a space where her audience could feel inspired and understood.

Her partnership with Wallpics represents a natural extension of her values. At its core, Wallpics is about making spaces meaningful, personal, and reflective of cherished memories. For Alexandrea, who often shares glimpses of her family life and personal milestones, Wallpics is not simply a decorative brand; it is a tool that resonates with her lifestyle. By showcasing how Wallpics can transform homes into storytelling canvases, she bridges the gap between brand and consumer, making the product feel less like a purchase and more like a way of expressing identity.

One of the most remarkable aspects of Alexandrea’s influence is her ability to evolve alongside her audience. What began as a focus on beauty expanded into lifestyle, home décor, and family-centered content. This adaptability mirrors the journeys of her followers, many of whom grow from teenagers seeking makeup advice into adults managing homes, careers, and families. By growing with them, Alexandrea maintains her relevance and continues to serve as a trusted figure in their lives.

Her work also highlights the larger impact of influencer marketing in today’s world. Unlike traditional advertising, which often feels distant and impersonal, Alexandrea’s collaborations feel genuine because they are grounded in her lived experiences. When she decorates her own walls with Wallpics or shares a new family moment captured in photo tiles, it feels authentic rather than staged. This authenticity creates a bond of trust that not only benefits her personal brand but also drives meaningful results for the companies she partners with.

Looking ahead, Alexandrea Garza’s influence is likely to extend even further. With her ability to inspire creativity, her role as a supportive figure for her audience, and her unique way of blending personal life with professional content, she is poised to remain a significant voice in the beauty and lifestyle space. For Wallpics, her ambassadorship ensures that the brand will continue to resonate with audiences seeking products that add meaning to their homes and lives.

In the end, Alexandrea Garza’s story is not just about beauty, lifestyle, or even digital success. It is about the power of authenticity, the importance of trust, and the ability of one person’s journey to inspire countless others. As a Wallpics ambassador, she does more than promote a product—she reinforces the idea that our lives, our families, and our memories deserve to be celebrated and displayed in ways that are as unique as we are.